Outdoor advertising has a long-standing reputation for being costly, yet with an average cost per thousand impressions (CPM) of $2.84, it is really among the most reasonably priced of all conventional media. Instead of the ad media itself, where the advertisements are put ultimately determines the cost. Fortunately, there are so many possibilities for outdoor advertising that it may be successful on any budget. These days, company owners may even use ad purchasing platforms to locate target areas and choose the kind of advertisement that will produce results within their price range, such as digital billboards or bus benches.
It Is Easy To Book
Booking an outdoor advertising spot in the past required extensive vendor research, several phone calls, and drawn-out discussions. Today, acquiring an outdoor advertisement or starting a local campaign just only a few mouse clicks. Small companies may easily access maps that indicate which ad units are available and a bird’s eye view of the region they are targeting thanks to AdQuick’s OOH purchasing platform. The outcome? Quick, open media purchase that fits their schedule and budget.
Small firms don’t have to do it alone, which is an additional benefit. Businesses may confidently build campaigns thanks to the availability of free tools like budget estimators, competition analyses, and market data.
It Outperforms its Digital Counterparts in Efficacy
It’s not surprising that many customers have complained digital weariness and that digital advertising has become less successful given that many consumers increased their screen time during the epidemic and were overwhelmed with digital commercials. The Out of Home Advertising Association of America (OAAA) reports that although 71% of consumers say they ignore internet advertising, 53% say they are more aware of outdoor advertising today than they were before the epidemic. Because outdoor advertising is becoming more and more popular with customers, now is a good moment for small companies to try it out.
It’s Simple to Measure and Monitor
In addition to raising brand recognition, outdoor advertising motivates viewers to take action. But in order to plan for the future, small companies need to be able to evaluate the success of their initiatives. That entails asking queries such, “Who has seen this advertisement?” Is it possible to keep track of conversions? Which advertisements or designs were the most successful?
Small companies can now attribute online and offline traffic, such as if someone saw an ad and subsequently went to their website or shop, thanks to modern outdoor advertising. Platforms for purchasing ads may further dig down to provide demographic and behavioral information, which aids firms in planning their next campaigns.
Small companies need a practical strategy to distinguish out from the competition now more than ever. Online purchasing platforms have made it possible for small company owners to rapidly and effectively establish, manage, and assess outdoor advertising campaigns so they can focus on what they do best—running their companies.